Logo Design Questionairre

Company Related

1. What does your company do?

(It’s not for your ‘about us’ page. Keep it casual and explain what your business does, what kind of product or service you sell)

2. Who are your competitors?

(This will give you an idea about what kind of logos are already used in the industry)

3. Who is the primary target audience?

(This includes their location, gender and age group. People of different age groups have different tastes. For instance, brands for kids usually have more brightly coloured and fun logos whereas brands for the elderly are more on the classic side)

Design Related

4. Do you have an existing logo?

(If yes, then why are you wishing to change it?)

5. Do you have a tagline? If yes, do you want to include that in the logo?

(Although adding taglines to a logo is not recommended but some people insist on having the tagline in their logo)

6. Do you have a specific image you want to include in your logo?

(A shopping cart, any animal, a leaf? Is there anything that you specifically want in your logo?)

7. Do you prefer your logo to be an icon, text or both?

(Ideally, most startups go for both icons and text in their logo. But you can also choose either one of these)

8. Is there any specific colour you want to use?

(Or is there any specific colour you don’t want to use?)

9. What feeling do you want to convey with your logo?

(Happy, excited, trust, empathy! What do you want your target audience to feel when they see your logo?)

10. Which format do you want to have your logo?

(Should your logo be vertical or horizontal?)

11. What logos appeal to you?

(Just type ‘logo’ in Google Images. Among the thousands of logos that pop in front of you, choose a maximum of 5 logos that you love)

Project Related

12. Where are you going to use this logo?

(Most online businesses intend on using their logos everywhere – website, business cards, marketing material. The design of your logo has to work in each and every location)