Harrision Ad Redesign
Your additional change to the digital ad design was to ad contrasting colours to make the messaging pop. I thought it made sense to show the digital ads digitally. This way I can better illustrate the effectiveness of the animation effect I am proposing for the ads.
Below are 2 sample layouts for digital ads with the addition copy block represented. In order to stay true to the clean / sophisticated design of the new postcards I am proposing this animation approach to the digital ads. The benefit here is that the animation effect will draw attention to the ads while the initial frame keeps a clean, consistent design. The second frame on option 1 shows a contrasting green "pop" of colour with the secondary messaging, while the second frame on option 2 shows a higher contrast "pop" while still keeping within the design parameters of the campaign.
The idea with these designs, is that this secondary messaging: "Implant Dentures", "Flexible Partials", "Full Lab on Site" & "New Patients Welcome" would populate this placement area. Also each postcard design (along with it's colour theme) would represent an entirely new campaign with Collingwood design.
Option 1 - Contrast Message Bar
To really make the callout message pop the callout bar can be more of a contrast colour.